Women in PR: Why they are so damn good!

I was reading this really interesting article by Craig Pearce, founder of Craig Pearce Strategic Communication on why women are better than men in PR. I thought this was very appropriate and it would be interested to deliver a few of the ideas to you. Many of the activities undertaken by PR professionals are best suited to our female friends when it comes to successful practice. Academic articles exploring the reasons behind this show that women have a  real headstart when it comes to being better at PR then men are and here are some reasons why! 

Empathy

Women are able to feel what the other person is organisation is feeling. This feeling gives them a valuable additional dimension to the more intellectual quality of understanding the other person's or organisation's situation. Well done ladies!

Empowerment

Women are bale to share power and in turn encourage and mentor employees whilst sharing and giving praise. This is what the research has uncovered anyway although I know most of us have had really horrible female bosses or fellow employees who do nothing of the sort.

Women are better writers than men

Not to be outright sexist (although I too believe it to be the truth) women are more likely to go for arts and men are more swayed toward the sciences. The arts definitely receive a lot more training in professional writing than that of those scientists!

Converstational

Women love to talk! Half the time they don't care who with, where, or what the topic is about they just love ranting and raving conversationally for as long as possible! This is why women are better at PR. They are able to be more relaxed with people and can definitely facilitate conversations better than most men. 

Multitasking superiority in PR

Women are better at multi-tasking then men, with PR being a very heavy multi-tasking environment. You can probably assume what the benefits might be here.

I could talk all day (as women do!) about why women are better than men in PR but I think I've taken up my quota of sexism allowance for the day!

If you want to find out more about Craig Pearce or the ideas in his articles check out this website: http://www.pria.com.au/priablog/women-in-pr-why-they-win