Luke came to speak to the public relations class today about the use of social media.
This is what he had to say about some of the social networking sites:
·
· Twitter
o
Keep up to date with what’s happening on news
o
Tweet press conferences, court cases
o
Check on twitter for #COMU1152 under Luke Royes
tweets to find more information
·
Facebook
o
Photos, videos, discussion (this is the
applications strength)
o
A lot of people use it
·
Four Square
o
Allows people to check in at places they like
o
Business use discounts if customers check in
·
Instagram
o
Creating brand recognition
o
Ekka had an instagram, keeps the event in the
minds of people
·
Pinterest
o
Digital pinboard
o
People still catching on to this application
o
Businesses use to showcase services
o
Share things easily
·
Luke discussed that the ABC got involved with social media 5-7 years ago and used this platform to connect with the audience and promote the ABC. They initially started with Facebook and Twitter so that readers could engage in discussion about their stores. In 2008, Luke was told not to mention his work on social networking sites so not to bring the company into disrepute however a year later this was when the company invested money into social networking.
Luke explained to the students that we needed to be active, comfortable and know the ground rules in social media so that we don't make mistakes and hurt our career prospects. He noted in the words of Mark Colvin, an ABC presenter, "Don't be a dickhead". Good advice I believe.
Luke discussed that the ABC got involved with social media 5-7 years ago and used this platform to connect with the audience and promote the ABC. They initially started with Facebook and Twitter so that readers could engage in discussion about their stores. In 2008, Luke was told not to mention his work on social networking sites so not to bring the company into disrepute however a year later this was when the company invested money into social networking.
Luke explained to the students that we needed to be active, comfortable and know the ground rules in social media so that we don't make mistakes and hurt our career prospects. He noted in the words of Mark Colvin, an ABC presenter, "Don't be a dickhead". Good advice I believe.
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